Nearly nine out of 10 marketers use email marketing to distribute content. It’s an effective tool, as it provides you …
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A Very Modern Production
“A Very Modern Production” is the third story in a series about how the pandemic is changing advertising. The first …
Doner Creatives Rock the Motor City…and Istanbul, too This is the second story in an ongoing series of how the …
In the Covid era, a little serendipity helps. This is the first article in an ongoing series of how the …
Creating a digital marketing campaign can often feel like more art than science. With such a significant investment of time …
AI opens its own set of ethical issues that needs to be addressed. It’s an incredible tool that allows marketers …
Covid-19 has affected every industry. But few have needed to pivot more than the travel and hospitality industry. As the …
As brands engage in a Facebook ad boycott, will their own websites and apps become new and improved “safe” places? …
A lot of what I see [regarding] personalization is really focused on technology: what’s going to enable us to reach …
Over 80% of businesses around the world use email marketing as a primary tool for customer acquisition. However, in order …
When you set out on a marketing campaign, you want to get the best return on your investment and maximize …
The Ad Council teams up with John Legend to spark anti-racist action. The non-profit Ad Council and pro bono creative …