Our world has become obsessed with data. But with around 85% of data projects failing, why are we lining up …
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The following is an edited excerpt from Listen Or Die: 40 Lessons that Turn Customer Feedback Into Gold (Lioncrest Publishing, 2018) by …
As the owner of a website, it’s your job to know who your audience members are and exactly what they’re …
Velocitize welcomes our newest contributor, Australia’s StewArt Media and its community of “rankers” —professionals focused on digital marketing and SEO. …
The fastest growing digital advertising channels also happen to be the best examples of mobile experiences. Facebook and Google are …
Influencer marketing is no longer an emerging marketing tactic, it’s now a fundamental channel for brands to connect with consumers. …
Enterprise marketing is increasingly borrowing practices from the consumer space, especially in the digital channels. Technology companies have been leaders …
Storytelling and purpose are two buzzwords that are increasingly popular in conversations about content, but Kathryn Friedrich wants content creators …
Artificial intelligence can help humans leverage data and information at new levels, said Ana Hoyos, area director for Latin America …
Websites have matured significantly since the early days to become a key part of delivering user experience, and each experience …
Consumers pose one of the key challenges to marketers wanting to produce the best consumer experience. Several new research studies …
An excerpt from Global CMO: Best Practice in Marketing Effectiveness & Efficiency Around the World (Mascot Books, 2018) by Greg Paull and …