Websites have matured significantly since the early days to become a key part of delivering user experience, and each experience must be unique, says Michael Svanascini, founder of website design agency Americaneagle.com. “It’s really the key to any website… people have finally figured it out,” he told Velocitize Talks.
Each marketer may also have different measures for success, said Svanascini. Even the non-profits and government agencies that work with Americaneagle.com need to track the spots that need improvement, he said.
Americaneagle.com was initially founded as a developer of Apple software then pivoted to selling hardware until it began building websites in 1995. In the process, it has partnered with a variety of platforms to address different concerns. WordPress has been a top choice over the years, especially since it addressed security issues, said Svanascini.
“The key to any website is making sure content is relevant to the user,” said Svanascini. The key to continued to success online is to continue to deliver that content in any format the user chooses, he said” “You don’t sell someone wants, you keep selling them.”
Privacy will always be a huge issue online, but brands need to continue to balance the privacy tradeoff while building experiences, said Svanascini. Consumers are not aware of all the privacy they give up in exchange for online convenience. “I think there will be less and less privacy in the future, just because it’s going to be more convenient for you.”
New technologies make customer experience more accessible to all, including people with disabilities, said Svanascini.
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Technologies like voice and other responsive tools are putting the web within reach of more people and will continue to evolve in coming years, he said.
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