Instagram has just introduced Checkout, an exciting new feature that could change the way brands sell across social media. Okay, …
Influencer Marketing
Recent Articles
The emergence of micro-influencers has had a unique effect on advertising. Traditionally, the number of followers and therefore, reach of …
What Shapes Generation Influence? From baby boomers to Gen X to Millennials to Gen Z (and don’t forget the up-and-coming …
Being an influencer has plenty of perks. You can receive invitations to exclusive events, travel to new places, try products …
Influencer marketing has been surging in popularity over the past half decade, growing by roughly 50% every year since 2016. …
Creative industries are uniting around mental health messaging as the pandemic takes its toll on America. The month of May …
Any brand needs to be able to communicate effectively with its customers, whether it’s an audience of one or millions. …
Authenticity is a tough word. For the most part it means just be yourself. The problem is that now you …
In the ad industry, it’s our job to follow social media trends—whether it’s Facebook’s new ad campaign for groups (such …
This article was updated in March 2022. Social listening consists of three main steps: monitoring, analyzing, and taking action. All …
This article was updated in July 2021. Music has a unique way of bringing people together. Whether you’re a 50-year-old …
Is there any finer feeling than getting lost in a movie? Whether you’re at the theater or relaxing at home, …