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Recent Articles

Nike’s Big Bounce Back: 5 Digital Lessons

LuAnn GlowaczOctober 22, 2020

This article was updated on October 26, 2021. It’s been a volatile year for many brands, the Nike brand among …

Velocitize Talks: Adam Broetje of Odd Dog Media on SEO and Small Businesses

Elise JonesOctober 21, 2020

If you’re going to do any of this digital marketing and spend money, [make sure] that you know where those …

5 Social Media Marketing Trends In 2020

John HughesOctober 12, 2020

Social media is now an integral component in digital marketing and a core part of any advertising strategy. However, with …

Velocitize Talks: Chas Lacaillade of Bottle Rocket Management on YouTube and Increasing Conversions

Elise JonesSeptember 24, 2020

No matter what it is that you’re specifically curious or interested in, there’s more of that available to you than …

Culture Shock: Critical 2020 AP Style Guide Changes

LuAnn GlowaczSeptember 24, 2020

A lot has changed in 2020, including the way we talk and write. This year, more than ever, style guide …

The LinkedIn Makeover: How the Platform Is Changing

Ayaz NanjiSeptember 17, 2020

LinkedIn can sometimes feel a bit set in its ways, especially compared with other social networks. While consumer-centric platforms such …

9 Strategies to Build Your Email List

Joey HeldSeptember 14, 2020

Nearly nine out of 10 marketers use email marketing to distribute content. It’s an effective tool, as it provides you …

Check It Out: Should Instagram Checkout Be a Part of Your Marketing Strategy?

Joey HeldSeptember 8, 2020

Instagram has just introduced Checkout, an exciting new feature that could change the way brands sell across social media. Okay, …

All the News That’s Fit to Post? Trusting News and Brand Journalists

LuAnn GlowaczAugust 20, 2020

Cue the memes. Americans who get news mainly from social media sources are less engaged and less knowledgeable. They’re also …

Velocitize Talks: Joe Leverson of Gamma Communications on AI and Personalizing the Customer Experience

Jennifer JonesAugust 14, 2020

It’s the next-generation communication technology which we focus on and we want to deliver to the UK business. Joe Leverson …

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Keeping Informed in the Age of Disinformation

Bill RobbinsAugust 12, 2020

Shortly after the 2016 presidential election, PepsiCo was dragged into a national boycott over something no one ever said. Welcome to …

Do Facebook ‘Likes’ Really Matter?

John HughesAugust 11, 2020

With almost 3 billion users worldwide and status as the fourth most visited site in the world, Facebook is undoubtedly …

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