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Unlock the Metaverse and Take Your Brand With You

Eileen SmithSeptember 30, 2022

Recent Articles

Virtual Models: The Perfectly Fake Spokespeople

Sally-Ann O'DowdOctober 12, 2018

A teenage model who’s shared thousands of highly stylized photos over the last two years has recently been sharing her …

Marketing Innovation in the Digital Age is a Group Effort

Evan ShellshearOctober 11, 2018

At the start of the twenty first century the innovation buzz has become deafening with companies scrambling to stay ahead …

Advertising Week 2018: Marketing is culture plus technology

Mercedes CardonaOctober 8, 2018

The 15th anniversary of Advertising Week looked very much like past editions, down to having change as the overarching topic …

Marketing AI, More Wall-E than The Terminator

Mercedes CardonaOctober 5, 2018

Our robot overlords are not all they cracked up to be, but they are everywhere. At least one recent ad …

Extended Reality Props Up Sales, Design and Humanity as it Matures

Sally-Ann O'DowdSeptember 5, 2018

Somewhere in suburban America, a woman leads her partner out the front door to show him the car she wants. …

Slack’s Kelly Watkins on Marketing IRL: Enterprise and End User, Too

Mercedes CardonaAugust 17, 2018

Slack is not living up to its name. The workplace-messaging company has made several acquisitions this year, and just recently …

SheRunsIt Multicultural Alliance Bootcamp: Diversity in Marketing Starts at Home

Mercedes CardonaJuly 27, 2018

After two decades of multicultural awareness and female empowerment discussions, marketing still has a way to go regarding diversity. But …

Velocitize Talks: Nabyl Charania of Rokk3r on Technologies of the Future

Velocitize staffJuly 13, 2018

“Entrepreneurs don’t wait for governments. They don’t wait for the private sector, and they don’t wait for the customer.” Digital …

There Are no More Safe Sidelines for Brands

Peter HorstJuly 12, 2018

The following is an excerpt from Marketing in the Age of #FakeNews: New Rules for a new Reality of Tribalism, …

S&P TV and Radio Summit tackles digital disruption in broadcast media

Mercedes CardonaJune 15, 2018

The upcoming mid-term elections in the U.S. will give a shot in the arm to local radio and television stations, …

Answer these 3 questions to turn brand negatives around

Sally-Ann O'DowdMay 25, 2018

In today’s hyper-aware world, companies need to assess the inherent negatives in their business models and address them through innovation. …

Yes, consumers will spend more on a better experience

Velocitize staffMay 21, 2018

A good customer experience is a top priority for consumers, and they will pay extra for it, yet more than …

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