Today, digital marketers are expected to be in a million places at once. There’s data to analyze, new technologies to …
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Velocitize welcomes back Jim Stewart of Australia’s StewArt Media and its community of “rankers,” professionals focused on digital marketing and SEO. Hey, …
Omnichannel marketing “is as relevant as it’s ever been” but it’s evolving into a more customer-centric experience, said Dan Drapeau, …
Instagram is a particularly popular option for website owners who are looking to promote their content. However the platform is …
According to Gartner Marketing Analytics Survey 2018, “marketing departments have staffed up their data analytics teams who spend more time …
This is the first of a series of articles highlighting some of the issues agencies and marketers will focus on …
Excerpted from The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value, reprinted by permission of Wharton …
Technology is changing search, from voice response to artificial intelligence, but brands still need to focus on the basics of …
The following is an excerpt from Join the Brand: Building Loyal Communities and the Need for Belonging (IdeaPress Books, 2018). Brands and …
There are many ways to provide value to your online audience. Downloadable content, for example, expands on or supplements the …
This article was updated in November 2020. More and more businesses today are searching for ways to integrate current and emerging …
Storytelling and purpose are two buzzwords that are increasingly popular in conversations about content, but Kathryn Friedrich wants content creators …