Most online stores are open to the public. Anyone can buy from them and the same products are available to …
brand loyalty
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Customers are the backbone of your business, so any negative reviews can spell doom for your brand. However, providing high-quality …
Q&A with Alicia Dietsch of AT&T on the Impact of Covid-19 on Digital Marketing, 5G and Cybersecurity
In this interview, Alicia Dietsch, Senior Vice President of Business Marketing at AT&T, shares her thoughts on the impact of …
Customer loyalty has become more complicated this year. Consumer surveys show that 55% have switched from a former preferred brand …
This article was updated on October 26, 2021. It’s been a volatile year for many brands, the Nike brand among …
What Shapes Generation Influence? From baby boomers to Gen X to Millennials to Gen Z (and don’t forget the up-and-coming …