FeaturedCharging for Loyalty: Paid Loyalty Programs Are Possible Kristen HicksNovember 30, 2020Customer loyalty has become more complicated this year. Consumer surveys show that 55% have switched from a former preferred brand …
FeaturedNike’s Big Bounce Back: 5 Digital Lessons LuAnn GlowaczOctober 22, 2020It’s been a volatile year for many brands, the Nike brand among them. During the heat of pandemic shutdowns in …
FeaturedBorn to Be Digital: The Making of a Generation Eileen SmithJuly 30, 2020What shapes a generation? From baby boomers to Gen X to Millennials to Gen Z (and don’t forget the up-and-coming …