Feeling like you belong satisfies one of the most fundamental of human needs. You probably remember Maslow’s Hierarchy of Needs …
consumer engagement
Recent Articles
For all the digital business strategy and data analytics that define modern online retail, success still comes down to the …
Somewhere in suburban America, a woman leads her partner out the front door to show him the car she wants. …
This article was updated in July 2021. Augmented Reality (AR) continues to be a quickly developing technology, combining the real …
This article was updated in November 2020. Until recently, ads were usually static objects that were simply displayed to an …
The following is an excerpt from Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth (Stratabeat, 2017) by Tom Shapiro. …
Organizations continue to deal with digital disruption at this late stage, but they need reminding routinely that all the technology …
A good customer experience is a top priority for consumers, and they will pay extra for it, yet more than …
The rules of engagement for marketers have changed dramatically, said Didrik Fjeldstad, VP of marketing at Scandinavian Airline Systems. Marketing …
Strolling the floor of the National Retail Federation’s Big Show last week, it was hard to tell if the convention …
It’s official: The youngest generation lives their lives online. A new study has found Gen Z relies on digital media …
All too often when evaluating content performance, digital marketers dive deep into detailed metrics without first asking a simple, fundamental …