It’s the most wonderful time of the year. The holidays are a time to reconnect with friends and family, spread …
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Sometimes brands need to be persuaded to look away from the shiny technology and focus on the experience, said Mark …
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The following is an excerpt from Join the Brand: Building Loyal Communities and the Need for Belonging (IdeaPress Books, 2018). Brands and …
You likely aim to create the best content possible for your site’s visitors, but you may not always be sure …
There are many ways to provide value to your online audience. Downloadable content, for example, expands on or supplements the …
If you’re looking to increase engagement and improve conversions on your website, content upgrades are an effective strategy. These are …
The artificial intelligence (AI) revolution is well and truly upon us, and it’s likely to have a significant effect on …
Storytelling and purpose are two buzzwords that are increasingly popular in conversations about content, but Kathryn Friedrich wants content creators …