Gettin’ Real with Instagram Reels Joey HeldNovember 12, 2020This August, Instagram debuted Reels, “a new way to create and discover short, entertaining videos on Instagram.” The feature allows …
Check It Out: Should Instagram Checkout Be a Part of Your Marketing Strategy? Joey HeldSeptember 8, 2020Instagram has just introduced Checkouts, an exciting new feature that could change the way brands sell across social media. Okay, …
What It’s Like to Be an Influencer During a Pandemic Joey HeldJuly 17, 2020Being an influencer has plenty of perks. You can receive invitations to exclusive events, travel to new places, try products …
#TagIt: How to Find Hashtags for Your Social Content Ayaz NanjiJuly 15, 2020When hashtags were first introduced on Twitter, the intention was simply to use one per tweet to enable easier group …
FeaturedVelocitize Talks: George Pappas of G Squared on Personalization, Gen Z and Instagram Velocitize staffApril 22, 2020Engagement’s just one small piece of a bigger puzzle and, to be honest, an agency can skew data—particularly social data—in …
FeaturedWhat It Means to Be Liked: Instagram’s Project Daisy Sally-Ann O'DowdFebruary 19, 2020In the ad industry, it’s our job to follow social media trends—whether it’s Facebook’s new ad campaign for groups (such …
FeaturedFewer Likes, More Shopping: 4 Ways Instagram Is Changing Ayaz NanjiFebruary 13, 2020When Instagram was founded in 2010, the goal was simply to develop a tool that allowed people to share personal …
FeaturedWhat’s the Story with Instagram Stories? What Marketers Need to Know Ayaz NanjiDecember 12, 2019Over the past few years the content format has steadily become more prominent on the social network, and it’s now …
FeaturedVideo-First Marketing: 5 Brands That Get It Ayaz NanjiAugust 12, 2019We are firmly in the age of digital video. According to data from Cisco, video already accounts for more than …