Imagine a social media world without X (formerly known as Twitter and how everyone will always refer to it). That’s …
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Online retail is already ubiquitous; now live shopping is poised to drastically change the entire shopping experience as we (used …
If your customers have to jump through hoops to buy your products, they likely won’t complete their purchases. When you …
The Washington Post reported recently that Meta/Facebook feels so threatened by the younger, hipper TikTok that the company hired an …
During Covid, influencer-boosted marketing campaigns took on a decidedly different look and feel with its own set of unique challenges …
With around one billion monthly active users, Instagram is one of the world’s most popular social networks. This platform provides …
This August, Instagram debuted Reels, “a new way to create and discover short, entertaining videos on Instagram.” The feature allows …
Instagram has just introduced Checkout, an exciting new feature that could change the way brands sell across social media. Okay, …
Being an influencer has plenty of perks. You can receive invitations to exclusive events, travel to new places, try products …
When hashtags were first introduced on Twitter, the intention was simply to use one per tweet to enable easier group …
Engagement’s just one small piece of a bigger puzzle and, to be honest, an agency can skew data—particularly social data—in …
In the ad industry, it’s our job to follow social media trends—whether it’s Facebook’s new ad campaign for groups (such …