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Recent Articles

A New Kind of Wave: Marketing to Sports Fans When There Are None in the Stands

Joey HeldDecember 17, 2020

One of the draws of live sports is being surrounded by people all rooting for the same cause. High-fiving random …

Happy Digital Stay-at-Home Thanksgiving!

LuAnn GlowaczNovember 23, 2020

Let’s talk turkey. This Thanksgiving, everything from Turkey Trots to NFL games to the Macy’s Thanksgiving Day Parade, are going …

Velocitize Talks: Anthony Richardson of SportsTG on Connecting Athletes, Live and Online

Elise JonesNovember 20, 2020

People want to have an easy convenient experience the first time they start touching the [sports] club, even from the …

The State of Sports: Marketing to Stay-at-Home Fans

John HughesMay 27, 2020

This article was updated on November 19, 2021. The Covid-19 pandemic has changed the world as we know it. While …

Super Bowl LIII Ads: It’s Groundhog Day

Mercedes CardonaFebruary 4, 2019

The fact that this year’s Super Bowl was played the day after Groundhog Day should have been a hint for …

Super Bowl LIII Ads: More Stars, Less Message

Velocitize staffFebruary 1, 2019

The New England Patriots are not the only ones making a return appearance on the Super Bowl. A number of …

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