A crowded marketplace and busy lives are pushing user experience to forefront with time-poor consumers, said Chris McHugh, CEO of Australian UX specialists Sitback Solutions. “People are willing to forgo a few dollars just to make it work,” he told Velocitize Talks.
Personalization and privacy are concerns among the public, but “the key part is making their lives easier,” so consumers are comfortable giving their information. “People move on very quickly and it doesn’t seem to stop them,” he said.
Consumers are increasingly skeptical of the “barrage” of content they face today, said McHugh. Marketers needs to be more thoughtful how they create it and serve it, and digital channels enable that, he said.
Chatbots are having an effect on the user experience and combined with voice and AI it will become a valuable tool, said McHugh: “I think those channels will be important.”
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