Introducing a new product into a crowded e-commerce marketplace can be difficult. It may feel like you’ll never be heard …
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The Washington Post reported recently that Meta/Facebook feels so threatened by the younger, hipper TikTok that the company hired an …
During Covid, influencer-boosted marketing campaigns took on a decidedly different look and feel with its own set of unique challenges …
Have you heard the one about the marketing team behind that incredibly witty campaign that went viral and made people …
TikTok is one of the fastest-growing social media sites, but it’s not as familiar to marketers as older platforms like …
This August, Instagram debuted Reels, “a new way to create and discover short, entertaining videos on Instagram.” The feature allows …
The demand for video content continues to increase, especially among Gen Z. According to a 2018 study, 85% of U.S. …
With new social media platforms popping up on every corner, businesses are pressured to keep up and reach out where …
Being an influencer has plenty of perks. You can receive invitations to exclusive events, travel to new places, try products …