Whether you’re a digital marketer by trade or just fascinated by the rapidly evolving industry, there are plenty of marketing websites loaded with information that could be of interest to you. However, with so many choices, it can be hard to discern where you should spend your valuable time.
Fortunately, there are a few valuable resources that stand head and shoulders above the rest. Today, we’ll take a look at 10 top websites for digital marketers. Let’s dive in!
10 Great Marketing Websites for Digital Marketers
Most quality marketing websites will have a specific area of focus that makes them unique. However, some features you should expect from any excellent online resource include current events and trends, coverage of industry events, and in-depth interviews with thought leaders. Here are 10 examples that provide these key insights.
1. Ad Age
Ad Age has been around since 1930 when it began as a broadsheet in Chicago. Now a respected website and print magazine, it offers advertising coverage of all kinds, from digital to more traditional media.
“The Week Ahead” is a feature you’ll probably want to peruse over your Monday morning coffee. It provides information and highlights about key events happening over the next five days that will set you up for the coming week and perhaps provide inspiration for your next campaign.
You can access some of Ad Age’s content for free, or you can purchase a subscription. For $14 per month, you’ll receive access to all the online articles as well as digital issues of the print magazine.
Event marketing is undoubtedly an exciting field to be in, and also a bit of a challenging one in 2020. If your career is in event and other face-to-face marketing strategies, Event Marketer will have a lot to offer you.
Event marketing looks very different today, with most large-scale events suspended due to the Covid-19 pandemic. Event Marketer is providing a wealth of valuable advice to help professionals navigate the current situation. You’ll find articles about everything from migrating events online to how to develop on-site health plans.
Each month you can view a limited number of articles for free. If you’d like to buy a subscription for unlimited access, they start at $35 per month.
Velocitize is our online publication centered around inspirational and actionable content for digital marketers. We post articles that provide key information and industry insights for agencies as well as individual marketers.
Of particular note are Velocitize Talks, our ongoing video interview series. These are interviews with industry experts on a variety of pertinent topics. Each is accompanied by an article exploring some of the highlights, along with corresponding timestamps.
In addition to a wealth of actionable advice, you’ll also find plenty of cultural insights into consumer behavior. Velocitize has a lot to offer for digital marketers hoping to stay relevant during a time of dramatic cultural shifts.
Next up is Search Engine Journal. This website covers everything from Search Engine Optimization (SEO) and content marketing to social media and Pay Per Click (PPC) advertising. If that’s not enough, you’ll also find articles on analytics to help you make sense of it all.
The articles published on Search Engine Journal are contributed by real experts in the digital marketing sphere. You’ll also find in-depth guides related to many aspects of SEO. Some of these cover more advanced topics and emerging trends, but there’s plenty of content for beginners as well.
Social Media Today is a blog run by IndustryDive, a business journalism company. This blog covers all things social media including updates, digital strategies for each platform, and content marketing.
Perhaps not surprisingly for a website dedicated to this topic, Social Media Today maintains a thriving online community as well. You might want to check out its weekly Twitter chats in addition to its Facebook and LinkedIn groups.
6. The Moz Blog
If SEO is your area of expertise, you may want to block out some time to explore The Moz Blog. While Moz offers an array of SEO tools, its blog is valuable even if you don’t incorporate them in your usual strategy. This website’s focus is primarily on SEO and inbound marketing.
After looking through the blog, you might want to browse Moz’s generous library of downloadable resources, too. There are some fascinating whitepapers on offer, as well as a variety of cheat sheets you might be able to use to quickly boost your online content’s visibility.
You’ll want to check out Whiteboard Friday if you prefer video content. This long-running series has become a weekly ritual for SEO specialists looking to stay on top of their games.
Now we’ll head over to Econsultancy, which has been helping businesses of all kinds transition into the digital space since 1999. This breadth of experience results in a blog that covers a variety of industries, from automotive to travel.
In addition to its blog, Econsultancy also offers a research library of case studies, trend reports, and statistics. The site organizes a great deal of its content into topic hubs so you can easily do a deep dive into a particular area of interest.
PSFK concentrates on cutting edge technology, such as Artificial Intelligence (AI) and Virtual Reality (VR). You’ll find plenty of content about these technologies’ latest developments and how they’ll affect digital marketing in the future.
While there is some free content on this website, you might want to look into its membership-based platform, PSFK IQ. A subscription allows you access to premium content, including comprehensive reports about consumer behavior, industry trends, and more.
9. PPC Hero
PPC Hero is Hanapin Marketing’s blog, which focuses heavily on PPC advertising. You’ll find a lot of in-depth guidance related to optimizing ads, including those placed on Google and various social media platforms. This website also covers reporting and client relationship management.
Along with informative blog posts, PPC Hero provides case studies and experiments. You may also want to check out its beginner’s guides, which can introduce you to advertising strategies for Reddit, LinkedIn, and more.
Finally, we have HubSpot. Like Moz, HubSpot offers a plethora of tools that can make your job as a digital marketer easier, but its blog is recommended reading whether you use its products or not.
HubSpot breaks down many of its posts by experience level. So, for example, if you already have some knowledge of Instagram marketing under your belt, you can skip right to the content that’s most relevant to you.
Spending time on high-quality digital marketing websites can help you stay on top of industry developments. For actionable advice you can apply to your campaigns, you might start here with Velocitize. If social media gets you most excited, head over to Social Media Today. The Moz Blog and HubSpot are also excellent and extensive resources to keep in your toolkit.
Did we miss one of your favorite marketing websites? Tell us about it in the comments section below!
Image credit: KOBU Agency.