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Eileen Smith

WP Engine

About The Author

Eileen Smith is the editor of Velocitize. She has 20 years of experience in the field of digital media and communications as a writer, editor, blogger and social media manager. Eileen earned her Master’s degree in Journalism from the Medill School at Northwestern University. She enjoys talking about herself in the third person.

Contributor Since

June 2019

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Recent Articles

Cache In: Optimize Your WooCommerce Site with EverCache

Eileen SmithSeptember 7, 2022

Site down. Two of the most dreaded words in the entire digital marketing lexicon. When your e-commerce website crashes—or experiences …

Found in Translation: How to Translate Your WooCommerce Store

Eileen SmithAugust 31, 2022

This is a guest post from Weglot, a WordPress translation plugin that turns any e-commerce website into a multilingual one. …

Velocitize Talks: PeterJohn Hunt of Useful Group on WordPress and Web Development

Eileen SmithAugust 19, 2022

Who are we trying to meet and where do we meet them? It’s more than, we only meet our customers …

Google Postpones the Cookieless Future. Again.

Eileen SmithAugust 11, 2022

This article was originally published in June 2021 and has been updated accordingly. Imagine a world without third-party cookies. A …

Text Me, Maybe? Why Local Businesses Should Leverage SMS Marketing

Eileen SmithAugust 1, 2022

What’s black and white and read all over? That would be texts. And yet SMS marketing has been relegated to …

Velocitize Talks: Nancy Harhut of HBT Marketing on Human Behavior and the Authority Principle

Eileen SmithJuly 20, 2022

Humans need to access the emotional parts of their brain in order to make decisions. Overreliance on facts is a …

Featured

Right to Privacy: Data Overload & Consumer Protections

Eileen SmithJune 24, 2022

For years, the U.S. Congress has been working to pass a bill concerning data privacy and protection. For years, they’ve …

Velocitize Talks: Shama Hyder of Zen Media on Momentum, Personal Brands & the Attention Economy

Eileen SmithJune 14, 2022

As you create a brand for yourself that’s known and you create those opportunities, inevitably it gives you a platform …

Stream On: TikTok Buys Into Live Shopping

Eileen SmithMay 25, 2022

Online retail is already ubiquitous; now live shopping is poised to drastically change the entire shopping experience as we (used …

Velocitize Talks: Marina Filippelli of Orci on the Hispanic Market, Brands & Diversity

Eileen SmithMay 12, 2022

All you really have to do, in large part, is to pay attention online because people tell you what they …

Video Games: Meta and the TikTok Threat

Eileen SmithApril 27, 2022

The Washington Post reported recently that Meta/Facebook feels so threatened by the younger, hipper TikTok that the company hired an …

Velocitize Talks: Willie Pang of Limepay on Digital Payments, B2B & Frictionless Checkout

Eileen SmithApril 14, 2022

The core issue of sending your customer out to a third-party payment experience is that you’re also bleeding out all …

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