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Recent Articles

The Emoji Question: Do They Belong in Marketing? 🤔

Kristen HicksDecember 9, 2020

The way we communicate evolves. It always has. Yet the internet has brought an explosion of new communication channels, which …

Velocitize Talks: Adam Good of WPP Australia and New Zealand on the Evolution of Martech

Elise JonesDecember 8, 2020

One of the biggest brand differentiations you can drive is using technology and personalization, being relevant at the right stage …

Slashed Martech Budgets Hold Hidden Potential

LuAnn GlowaczDecember 4, 2020

Things were looking up for marketing technology budgets mere months ago. As late as August 2020, CMOs across the nation …

Velocitize Talks: Andy Dobson of Publicis•Poke on Storytelling and Connecting with Customers

Elise JonesDecember 3, 2020

You have an opportunity as a brand to define the kind of relationship that you want with your customer. The …

4 Killer Tips for Engaging Your Customers Using Location-Based Data

John HughesDecember 2, 2020

Businesses face many challenges on the road to being successful and profitable. Some of these include staying competitive and providing …

Making Waves with Eco-Friendly Marketing

Sally-Ann O'DowdDecember 1, 2020

4ocean’s digital leads share the inside scoop on building a purpose-before-profit company.  Between Thanksgiving and New Year’s Day, Americans will …

Gettin’ Real with Instagram Reels

Joey HeldNovember 12, 2020

This August, Instagram debuted Reels, “a new way to create and discover short, entertaining videos on Instagram.” The feature allows …

Velocitize Talks: Jamey Boike of Revere on Storytelling, Brands and the Purpose-Driven Business

Elise JonesNovember 10, 2020

We organize around the story, around the client’s story, and it simplifies things for us. Jamey Boike is the Founder …

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5 Social Media Lessons From the 2020 Election

Ayaz NanjiNovember 5, 2020

The 2020 U.S. presidential election was not only incredibly close, it was also incredibly expensive. It’s estimated that $6.6 billion …

Using Newsjacking and Trending Topics in Your Marketing

Kristen HicksNovember 4, 2020

The Merriam-Webster Twitter account has become known for updates that in some way comment on or address the news of …

How to Tackle Social Media Listening and Monitoring

Ayaz NanjiOctober 30, 2020

When it comes to digital platforms in general, and social media in particular, brands are often focused on what they …

Digital Democracy: We Can Do This

Sally-Ann O'DowdOctober 22, 2020

This is the second story in a two-part feature about Vote Early Day and Vote for Your LIfe voting initiatives. …

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