Happy Anniversary to WordPress! 20 Years & Going Strong Eileen SmithJune 1, 2023They grow up so fast… Happy Anniversary to WordPress! Your favorite content management system (and ours) is now 20 years …
FeaturedUnlock the Metaverse and Take Your Brand With You Eileen SmithSeptember 30, 2022Think fast: What exactly is the metaverse? That depends on who you ask. One basic explanation is that it’s a …
Online or On Foot: Gen X Shops Around Eileen SmithSeptember 16, 2022I have written articles in the past about the waning attention Gen X receives from marketers, mostly because I’m a …
Stream On: TikTok Buys Into Live Shopping Eileen SmithMay 25, 2022Online retail is already ubiquitous; now live shopping is poised to drastically change the entire shopping experience as we (used …
Work in Progress: What the Future of Work Will Look Like Eileen SmithMarch 25, 2022Covid-19 changed the way we work—and where we work. We went from going into the office every day (and looking …
Go Green: Ecologically Responsible Web Design Joshua EllisFebruary 11, 2022I am responsible for thousands of kilograms in carbon emissions every year. If you’re in the web business, you might …
All Grown Up: The Drive Behind Growth Marketing Eileen SmithFebruary 9, 2022At first glance, “growth marketing” sounds like one of those buzzwords that everyone uses but few people actually understand, like …
Great Adaptations: What’s New in 2022 for Brands Eileen SmithJanuary 13, 2022We’re another year into the pandemic (insert collective groan here) and the way we connect, communicate, shop, work, and use …
The Post-Pandemic Future: 3 Tips to Prepare for the Next Phase of E-Commerce John HughesDecember 21, 2021The Covid-19 pandemic introduced a massive influx of online shopping. However, e-commerce sales began declining once brick-and-mortar stores opened their …
Consider the Source: Social Scrollers and the Spread of Disinformation Elise JonesNovember 18, 2021Facebook and YouTube remain the top sources of news consumption although Twitter and Instagram are becoming increasingly popular. How are …
The Luxurious Life of Gen Z Elise JonesSeptember 28, 2021Luxury and Gen Z. Do those two terms go together? Gen Z is the generation born online with a strong …
Talking About My Generations: How the Pandemic Impacted Digital Behaviors Eileen SmithSeptember 24, 2021The Covid-19 pandemic may well be the defining moment of how Gen Z views the world. But it has also …