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Unlock the Metaverse and Take Your Brand With You

Eileen SmithSeptember 30, 2022

Recent Articles

Happy Anniversary to WordPress! 20 Years & Going Strong

Eileen SmithJune 1, 2023

They grow up so fast… Happy Anniversary to WordPress! Your favorite content management system (and ours) is now 20 years …

Featured

Unlock the Metaverse and Take Your Brand With You

Eileen SmithSeptember 30, 2022

Think fast: What exactly is the metaverse? That depends on who you ask. One basic explanation is that it’s a …

Online or On Foot: Gen X Shops Around

Eileen SmithSeptember 16, 2022

I have written articles in the past about the waning attention Gen X receives from marketers, mostly because I’m a …

Stream On: TikTok Buys Into Live Shopping

Eileen SmithMay 25, 2022

Online retail is already ubiquitous; now live shopping is poised to drastically change the entire shopping experience as we (used …

Work in Progress: What the Future of Work Will Look Like

Eileen SmithMarch 25, 2022

Covid-19 changed the way we work—and where we work. We went from going into the office every day (and looking …

Go Green: Ecologically Responsible Web Design

Joshua EllisFebruary 11, 2022

I am responsible for thousands of kilograms in carbon emissions every year. If you’re in the web business, you might …

All Grown Up: The Drive Behind Growth Marketing

Eileen SmithFebruary 9, 2022

At first glance, “growth marketing” sounds like one of those buzzwords that everyone uses but few people actually understand, like …

Great Adaptations: What’s New in 2022 for Brands

Eileen SmithJanuary 13, 2022

We’re another year into the pandemic (insert collective groan here) and the way we connect, communicate, shop, work, and use …

The Post-Pandemic Future: 3 Tips to Prepare for the Next Phase of E-Commerce

John HughesDecember 21, 2021

The Covid-19 pandemic introduced a massive influx of online shopping. However, e-commerce sales began declining once brick-and-mortar stores opened their …

Consider the Source: Social Scrollers and the Spread of Disinformation

Elise JonesNovember 18, 2021

Facebook and YouTube remain the top sources of news consumption although Twitter and Instagram are becoming increasingly popular. How are …

The Luxurious Life of Gen Z

Elise JonesSeptember 28, 2021

Luxury and Gen Z. Do those two terms go together? Gen Z is the generation born online with a strong …

Talking About My Generations: How the Pandemic Impacted Digital Behaviors

Eileen SmithSeptember 24, 2021

The Covid-19 pandemic may well be the defining moment of how Gen Z views the world. But it has also …

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