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Hanging By the Threads: Threads vs. X

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Imagine a social media world without X (formerly known as Twitter and how everyone will always refer to it). That’s …

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Think fast: What exactly is the metaverse? That depends on who you ask. One basic explanation is that it’s a …

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Video Games: Meta and the TikTok Threat

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The Washington Post reported recently that Meta/Facebook feels so threatened by the younger, hipper TikTok that the company hired an …

Social Marketing, Advertising and Branding: Facebook First

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Consider the Source: Social Scrollers and the Spread of Disinformation

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5 Open-Source Social Media Alternatives

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How to Run a Successful Facebook Ad Campaign (In 3 Easy Steps)

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In 2020, 10 million advertisers used Facebook to promote their products and services. If you’re not already using this lucrative …

How to Advertise Your Business on Instagram (in 4 Steps)

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With around one billion monthly active users, Instagram is one of the world’s most popular social networks. This platform provides …

How to Use Facebook Ads to Their Fullest Potential (4 Key Tips)

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If you’ve tried Facebook ads in the past and had limited success, you may be tempted to give up on …

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It’s well documented that social media can be a reliable source of, well, unreliability. According to Smart Insights, global social …

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