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Velocitize Talks: James Bavington of StrategiQ on WordPress, WooCommerce & WP Engine

Eileen SmithMarch 29, 2024

Recent Articles

Online or On Foot: Gen X Shops Around

Eileen SmithSeptember 16, 2022

I have written articles in the past about the waning attention Gen X receives from marketers, mostly because I’m a …

Velocitize Talks: Sandy Skees of Porter Novelli on Diversity and Accountability in Marketing

Elise JonesMay 5, 2022

If you say that this needs to happen in society, what are you doing inside your own four walls? Sandy …

The Luxurious Life of Gen Z

Elise JonesSeptember 28, 2021

Luxury and Gen Z. Do those two terms go together? Gen Z is the generation born online with a strong …

Talking About My Generations: How the Pandemic Impacted Digital Behaviors

Eileen SmithSeptember 24, 2021

The Covid-19 pandemic may well be the defining moment of how Gen Z views the world. But it has also …

Total Eclipse of Gen X: The Digital Habits of the Overlooked Generation

Eileen SmithAugust 27, 2021

As a proud member of Gen X (born between 1965 and 1980), I’ve felt repeatedly eclipsed by those Gen Z …

Velocitize Talks: Steven Garcia of Team One on Luxury Brands and the Global Affluent Tribe

Elise JonesMay 28, 2021

We make the familiar strange and the strange familiar. Steven Garcia is the Director of Cultural Anthropology at Team One, …

Velocitize Talks: Dan Pankraz of Leo Burnett Australia on Behavioral Science and Design

Elise JonesJanuary 12, 2021

Our focal point is very much around understanding how we can generally help people. You can only do that if …

Velocitize Talks: Amy Balliett of Killer Visual Strategies on Why Visual Marketing is the New Marketing

Eileen SmithOctober 27, 2020

Visual content is king but, more importantly, quality visual content reigns supreme. Amy Balliett is CEO and Founder of Killer …

5 Tips for Creating Engaging Video Content for Gen Z

John HughesOctober 26, 2020

The demand for video content continues to increase, especially among Gen Z. According to a 2018 study, 85% of U.S. …

Digital Democracy: We Can Do This

Sally-Ann O'DowdOctober 22, 2020

This is the second story in a two-part feature about Vote Early Day and Vote for Your LIfe voting initiatives. …

Velocitize Talks: Phoebe Scott of Synctree on Changing Careers, Gen Z and AI

Elise JonesSeptember 18, 2020

You’ve got to remember that the largest credit card companies and retailers in the world get hacked. It happens. What …

Featured

Beyond the Binary: Making Marketing Truly Gender Inclusive

Kristen HicksAugust 24, 2020

For generations, much of the population has tried to neatly divide the world into male and female. That binary method …

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