FeaturedVelocitize Talks: James Bavington of StrategiQ on WordPress, WooCommerce & WP Engine Eileen SmithMarch 29, 2024
Online or On Foot: Gen X Shops Around Eileen SmithSeptember 16, 2022I have written articles in the past about the waning attention Gen X receives from marketers, mostly because I’m a …
Velocitize Talks: Sandy Skees of Porter Novelli on Diversity and Accountability in Marketing Elise JonesMay 5, 2022If you say that this needs to happen in society, what are you doing inside your own four walls? Sandy …
The Luxurious Life of Gen Z Elise JonesSeptember 28, 2021Luxury and Gen Z. Do those two terms go together? Gen Z is the generation born online with a strong …
Talking About My Generations: How the Pandemic Impacted Digital Behaviors Eileen SmithSeptember 24, 2021The Covid-19 pandemic may well be the defining moment of how Gen Z views the world. But it has also …
Total Eclipse of Gen X: The Digital Habits of the Overlooked Generation Eileen SmithAugust 27, 2021As a proud member of Gen X (born between 1965 and 1980), I’ve felt repeatedly eclipsed by those Gen Z …
Velocitize Talks: Steven Garcia of Team One on Luxury Brands and the Global Affluent Tribe Elise JonesMay 28, 2021We make the familiar strange and the strange familiar. Steven Garcia is the Director of Cultural Anthropology at Team One, …
Velocitize Talks: Dan Pankraz of Leo Burnett Australia on Behavioral Science and Design Elise JonesJanuary 12, 2021Our focal point is very much around understanding how we can generally help people. You can only do that if …
Velocitize Talks: Amy Balliett of Killer Visual Strategies on Why Visual Marketing is the New Marketing Eileen SmithOctober 27, 2020Visual content is king but, more importantly, quality visual content reigns supreme. Amy Balliett is CEO and Founder of Killer …
5 Tips for Creating Engaging Video Content for Gen Z John HughesOctober 26, 2020The demand for video content continues to increase, especially among Gen Z. According to a 2018 study, 85% of U.S. …
Digital Democracy: We Can Do This Sally-Ann O'DowdOctober 22, 2020This is the second story in a two-part feature about Vote Early Day and Vote for Your LIfe voting initiatives. …
Velocitize Talks: Phoebe Scott of Synctree on Changing Careers, Gen Z and AI Elise JonesSeptember 18, 2020You’ve got to remember that the largest credit card companies and retailers in the world get hacked. It happens. What …
FeaturedBeyond the Binary: Making Marketing Truly Gender Inclusive Kristen HicksAugust 24, 2020For generations, much of the population has tried to neatly divide the world into male and female. That binary method …