The thing we learned early on, and will continue to be true, is we have to be able to pivot. …
micro-influencers
Recent Articles
The Washington Post reported recently that Meta/Facebook feels so threatened by the younger, hipper TikTok that the company hired an …
During Covid, influencer-boosted marketing campaigns took on a decidedly different look and feel with its own set of unique challenges …
“Well, 2020 is here. And, so far, it doesn’t look much different than December 2019,” quipped a freelance writer as …
The emergence of micro-influencers has had a unique effect on advertising. Traditionally, the number of followers and therefore, reach of …