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Recent Articles

Stream On: TikTok Buys Into Live Shopping

Eileen SmithMay 25, 2022

Online retail is already ubiquitous; now live shopping is poised to drastically change the entire shopping experience as we (used …

Video Games: Meta and the TikTok Threat

Eileen SmithApril 27, 2022

The Washington Post reported recently that Meta/Facebook feels so threatened by the younger, hipper TikTok that the company hired an …

How (And Why) to Incorporate Video Into Digital Marketing

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Video can increase conversion rates by up to 80%, making it an essential tool in digital marketing. However, many people …

How to Create an Ad Campaign on YouTube (In 3 Steps)

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Video is one of the most effective forms of content for driving engagement. As a marketer, you may be wondering …

Funny But True: Using Humor in Digital Marketing

Eileen SmithDecember 14, 2021

Have you heard the one about the marketing team behind that incredibly witty campaign that went viral and made people …

Consider the Source: Social Scrollers and the Spread of Disinformation

Elise JonesNovember 18, 2021

Facebook and YouTube remain the top sources of news consumption although Twitter and Instagram are becoming increasingly popular. How are …

The 10 Biggest Ads on YouTube in 2020

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Every year when YouTube releases its list of the most viewed ads on the platform, there are some consistent themes, …

10 Brilliant 2020 Holiday Ads

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Holiday ad campaigns tend to take a similar holly, jolly approach year after year, and often feature familiar sights like …

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5 Social Media Lessons From the 2020 Election

Ayaz NanjiNovember 5, 2020

The 2020 U.S. presidential election was not only incredibly close, it was also incredibly expensive. It’s estimated that $6.6 billion …

5 Tips for Creating Engaging Video Content for Gen Z

John HughesOctober 26, 2020

The demand for video content continues to increase, especially among Gen Z. According to a 2018 study, 85% of U.S. …

Velocitize Talks: Chas Lacaillade of Bottle Rocket Management on YouTube and Increasing Conversions

Elise JonesSeptember 24, 2020

No matter what it is that you’re specifically curious or interested in, there’s more of that available to you than …

You’re the Inspiration: Leonid & Friends Lights Up Social Media

Bill RobbinsJuly 27, 2020

This article about Russian Chicago tribute band Leonid & Friends was updated in December 2021. Russian musical director Leonid Vorobyev …

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