If you’re using Instagram to grow your brand, you may be aware that the platform only lets you display one link in your bio. This means you’ll only get to choose one page where you want to lead your followers. Alternatively, you could use a link in bio tool to add more options.
In this article, we’ll look at the benefits of using link in bio tools for your Instagram page. Then, we’ll look at the top three options on the market. Let’s get started!
Why You Might Want to Use Link in Bio Tools
If you have an e-commerce site, Instagram can be a powerful platform for promoting your brand. For example, you might pay for Instagram ads to lead users to your profile, where they’ll find high-quality images of your products.
Of course, you’ll want to include links to your website or other pages within your Instagram profile. This way, your followers can visit your site, view your complete catalog, learn more about a product or service, sign up for your newsletter, or convert in other ways.
However, Instagram limits the number of links you can post on your page. You can share up to five links, but only one shows up in your bio.
Many businesses and influencers update this link periodically to point users to the latest content or product. Others use link in bio tools.
These tools enable you to create a page with a collection of links to other sites. You can then share a link to this directory on your Instagram profile:
Using this kind of tool doesn’t violate Instagram’s terms of service in any way. Moreover, you won’t need to constantly update your Instagram bio to replace old links or try to decide which page you want to promote over the rest.
Even better, a lot of these services are free. In the next section, we’ll explore our top picks.
3 Best Link in Bio Tools for Instagram
Most link in bio tools offer very similar functionality and you can use them beyond Instagram, too. With that in mind, we’re focusing on three options that offer diverse features, so you can choose the tool that best suits your needs.
1. Linktree
You’ve probably seen Linktree links on other Instagram profiles. It’s one of the platform’s most popular link in bio tools as it’s very easy to use.
To get started, you’ll need to choose a name for your Linktree page and claim it right from the homepage. Once you’ve completed the registration process, you can select a template for the page and start adding links manually:
Linktree pages can include a mix of customizable buttons and icons. For example, you can use simple social media icons to link users to other profiles while reserving custom buttons for more unique links.
The service offers multiple premium plans, but the free option is enough for most users. With the free plan, you can include unlimited links on your page. You can also set up a tip jar, which is very useful for influencers who want to monetize their Instagram accounts or collect funds for specific causes.
Meanwhile, premium plans offer the option of collecting emails, embedding tweets, and other advanced features for businesses.
2. Milkshake
Milkshake is similar to Linktree in functionality, but it offers you a lot more options in terms of style. When you set up a personal website using Milkshake, you get to choose from a collection of modern design templates.
These templates are a lot more design-forward than what most link in bio tools offer. Many of them include space for you to add a more detailed bio, and there are even designs for sales-focused landing pages:
The designs here are optimized for mobile devices and swiping. Users will be able to swipe through sections of your Milkshake page. This keeps in line with the experience of swiping through images or stories on Instagram.
Milkshake is completely free. This makes it an ideal option if you also need a simple one-page website for your brand.
You can set up to five Milkshare websites for free with a single account. The service doesn’t restrict what kind of sites you create or where you share them, so you can design different pages for specific social media accounts.
3. Beacons
If you’re trying to boost online sales, Beacons might be the right link in bio tool for you. It enables you to display products from your Instagram shop on a personalized website and also import items from other storefronts like Amazon. This means you can use it to sell your own products as well as affiliate goods.
Beacons lets you include as many links as you need and you can choose from several templates for your page. The designs are a lot more minimalistic than what you’d get with Linktree or Milkshake pages:
Beacons pages also support subscriptions. Your followers can sign up to receive notifications or newsletters.
In terms of price, Beacons offers a free tier and two paid options. The free plan includes all of the features mentioned above, but Beacons collects transaction fees from sales that originate from the website. If you want to pay zero transaction fees and remove the Beacons branding, you’ll need to sign up for a paid plan.
Conclusion
Instagram can be a great platform for promoting your brand, but it limits the number of links you can display in your profile. Tools like Linktree, Milkshake, and Beacons enable you to create a page with multiple links and link to it from your Instagram bio. This way, you can direct followers to multiple pages and optimize conversions.
Do you have any questions about how to use link in bio tools for Instagram? Let us know in the comments section below!
Featured Image: Pexels
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