It may seem like nearly everything’s gone digital these days. Television, books, and even shopping have been booming online. Fortunately, …
Analytics
Recent Articles
That search bar on your website is more important than you think—for everything from customer loyalty to conversions. However often …
You hear it all the time in marketing circles: don’t get caught up on vanity metrics. The metrics that actually …
Optimizing your marketing strategy for the most impact will typically involve some kind of technology, whether it’s an email list …
With almost 3 billion users worldwide and status as the fourth most visited site in the world, Facebook is undoubtedly …
Long gone are the days of those big campaigns, the big ad campaigns, and that’s all you do. Marcus Wesson …
This article was updated in March 2022. Social listening consists of three main steps: monitoring, analyzing, and taking action. All …
When it comes to marketing, content is king. Consequently, you’ll need a system that can bring tools for marketing, content …
Ready for some super Millennial-y Millennial data? IDC predicts that by 2022, market demand for tailored digital marketing experiences will …
This article was updated on September 30, 2021. Why Biometric Testing is a Digital Marketing Game Changer We all know …
This article on online video metrics was updated in September 2021. Are your videos successful? This seemingly simple question often …
iQuanti is a data-driven performance marketing firm that differentiates itself by using cutting edge analytics, a robust proprietary tool set, …