You think about what an experience means in the digital marketplace; all together it’s not just a website or a …
Social Media Marketing
Recent Articles
The emergence of micro-influencers has had a unique effect on advertising. Traditionally, the number of followers and therefore, reach of …
What Shapes Generation Influence? From baby boomers to Gen X to Millennials to Gen Z (and don’t forget the up-and-coming …
As brands engage in a Facebook ad boycott, will their own websites and apps become new and improved “safe” places? …
This article about Russian Chicago tribute band Leonid & Friends was updated in December 2021. Russian musical director Leonid Vorobyev …
With new social media platforms popping up on every corner, businesses are pressured to keep up and reach out where …
The social network’s defense of President Trump has cost them. Although Facebook CEO Mark Zuckerberg has acknowledged his company’s role …
Being an influencer has plenty of perks. You can receive invitations to exclusive events, travel to new places, try products …
This world of data that we’re in today, you don’t have to be an enterprise Fortune 500 commercial organization to …
When hashtags were first introduced on Twitter, the intention was simply to use one per tweet to enable easier group …
Domino’s was in a lawsuit about their lack of accessibility on their mobile app and website. I heard some people …
This article was updated in April 2022. TikTok just introduced a new platform called TikTok For Business. You heard that …