Velocitize Talks: James Keeler of whiteGREY on the Brand Experience & Personalization Eileen SmithOctober 24, 2022
Funny But True: Using Humor in Digital Marketing Eileen SmithDecember 14, 2021Have you heard the one about the marketing team behind that incredibly witty campaign that went viral and made people …
Among the Mayhem: Pandemic Marketing is the New Marketing Eileen SmithNovember 16, 2021As weeks turned into months (which felt like years) during Covid-19, businesses had to operate within a foreign environment of …
Velocitize Talks: Tayo Onabule of Luna London on Story-First Thinking & Client Relationships Eileen SmithOctober 7, 2021More often than not, if you take the time to listen to clients, you’ll uncover these little gems. Tayo Onabule …
How to Run a Successful Facebook Ad Campaign (In 3 Easy Steps) John HughesSeptember 30, 2021In 2020, 10 million advertisers used Facebook to promote their products and services. If you’re not already using this lucrative …
How to Advertise Your Business on Instagram (in 4 Steps) John HughesAugust 31, 2021With around one billion monthly active users, Instagram is one of the world’s most popular social networks. This platform provides …
How to Use Keyword Research in Ad Campaigns (4 Easy Steps) John HughesJuly 20, 2021Choosing the right keywords is the key to running a successful ad campaign. However, with so much competition in the …
All Inclusive: Marketing to the LGBTQIA+ Community Elise JonesJune 28, 2021Over the past year, we have seen increasing awareness of the importance of Diversity, Equity & Inclusion (DE&I) across communities. …
10 Brilliant 2020 Holiday Ads Ayaz NanjiDecember 15, 2020Holiday ad campaigns tend to take a similar holly, jolly approach year after year, and often feature familiar sights like …
Charging for Loyalty: Paid Loyalty Programs Are Possible Kristen HicksNovember 30, 2020Customer loyalty has become more complicated this year. Consumer surveys show that 55% have switched from a former preferred brand …
Digital Democracy: We Can Do This Sally-Ann O'DowdOctober 22, 2020This is the second story in a two-part feature about Vote Early Day and Vote for Your LIfe voting initiatives. …
FeaturedSafe, Sane and Healthy: Ethical Video Advertising Sally-Ann O'DowdOctober 2, 2020Amy Williams, CEO of London-based ad-tech company Good-Loop, thought she’d have a U.S-based sales team by now. A January 2020 …
Every Vote Counts Sally-Ann O'DowdSeptember 22, 2020Velocitize explores ViacomCBS’s voter initiatives. Maggie Blackwell, a 24-year-old teacher in Fort Wayne, Ind., was studying in Mexico in 2016. …