Think fast: What exactly is the metaverse? That depends on who you ask. One basic explanation is that it’s a …
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I have written articles in the past about the waning attention Gen X receives from marketers, mostly because I’m a …
Covid-19 changed the way we work—and where we work. We went from going into the office every day (and looking …
The Covid-19 pandemic may well be the defining moment of how Gen Z views the world. But it has also …
This article was updated in January 2022. Since its inception in 2003, WordPress has played a fundamental role in establishing …
On Election Day, Velocitize Explores the Role of Media and Advertising in a Democracy Is the media angelic? Far from …
The pandemic has brought out fascinating new Covid-19 consumers and behaviors. Chances are you’ve surprised yourself in this area. Have …
A growing number of marketers today see data as a product. Companies that use it effectively maintain a sustainable advantage …
Data is great to trace the macro trends, but “it doesn’t give you the why” of those trends, said India …
Gen Z takes much technology for granted, so dazzling them with digital tools is a non-starter, said Jonah Stillman. The …
This is the first of a series of articles highlighting some of the issues agencies and marketers will focus on …
In today’s hyper-aware world, companies need to assess the inherent negatives in their business models and address them through innovation. …