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Maybe I’m a halfway decent clever guy, but if I don’t surround myself with people that are as good or …
They’re looking to reduce expenses, they’re looking to get into a more predictable business model, and that’s why they’ve reached …
This article was updated in August 2022. Managed hosting is an efficient way to take care of your online store. …
If someone were to ask you which medical testing lab is your favorite, you’d probably have to take a moment …
Working together in such a trusted relationship is a huge benefit for us. We can really understand all the different …
You don’t try the depth of the river with both feet. I like to think the same about performance marketing. …
It may seem like nearly everything’s gone digital these days. Television, books, and even shopping have been booming online. Fortunately, …
The secret sauce really is in how well the sales and marketing teams can work together. Andrew Haussegger is the …
What is built on the web is not naturally applicable to an app; what’s built for an app may not …
Culture moves fast. As a marketer, it can be easy to feel overwhelmed when trying to take advantage of fleeting …
Voice search is still (relatively) new, presenting a pretty significant challenge for businesses. Smart devices have their own set of …
Five years of consumer behavior evolution took place in five minutes. Dick Wechsler is the CEO of Lockard & Wechsler …
It’s easier to get started on this stuff than I think people make it out to be. Adam Lovallo is …
In this digital age, short-form advertising is a versatile tool. However, finding a way to tell a compelling marketing message …
Let’s be honest—communication can be tough. When you’re in a bind, a well-placed cliche can undeniably help. Nevertheless, using them …
You don’t become worth $200 billion by giving away market share easily. Bill Carr is the CEO and Chief Technology …
That search bar on your website is more important than you think—for everything from customer loyalty to conversions. However often …
Marketing in the simplest form is being where your customers, or your potential customers, are. JB Kellogg is the Co-Founder, …
Trust is a crucial element in successful sales. However, it can be hard to build it with customers when you’re …
User experience plays a critical role in engagement and conversion on a website, but many marketers forget to apply these same …
You’ve got to look to the top. Are they really customer-centric? The other day I saw a client’s CEO walk …
The pandemic has sent shockwaves through the e-commerce industry. People are shopping online more, but also spending less. You might …
We like to think often of Bruce Lee’s quote, Be like water. Sarah Unger is Partner + Co-Founder at CULTIQUE, …
Earning customer trust is a critical step in most marketing efforts. Building a professional website is a strong start, but …
Even if you don’t recognize its name, you’re probably familiar with the concept of gamification. From language-learning sites like Duolingo …
High traffic rates are critical to your website’s success. More visitors mean more people are seeing, interacting with, and considering …
Velocitize Talks: John Prior of twentysix on Headless CMS, Customer Experience and the Digital Space
The type of cycle that we tend to see in digital technology is a two-part cycle. First, a generation creates …
There are a number of reasons why businesses choose to build their websites with WordPress. For one, it’s the top …
Fresh content is important for your website to remain relevant, but it can be difficult to publish new posts consistently. …
If you understand what the consumer’s motivations are and the potential for growth, that data is allowing us to build …
Advertising can be a lucrative way to spread the word about your brand. However, marketing with ads when 47% of …
Black Lives Matter, the global movement for racial equality, has recently been nominated for the 2021 Nobel Peace Prize. According …
If I walk down the street, I’m ingesting gigabits of data as a human being and if the computer does …
Creating advertising that hits the right tone is critical. The stakes are even higher when your audience is on edge …
User experience and user interface need to be seamless. Technology exists to make our lives more simple. Jared Mirsky is …
The number one question whenever you think about doing a video like this is who is the audience and who …
Twitter has become a top resource for articles, news, and professional networking. It’s a fantastic platform for sharing information (in …
I think we do need to advocate, we do need to have a mission behind what we’re doing. We do …
When it comes to the Covid-19 pandemic, it’s probably easier to name the parts of your business that haven’t changed …
If you’re a company that has their values out there, you’re going to have people who don’t like you, and …
It’s well documented that social media can be a reliable source of, well, unreliability. According to Smart Insights, global social …
You’ve probably worked hard to establish your business. Unfortunately, your success can be disrupted by malicious website tools that aim …
As your business website continues to evolve, you may find yourself eventually needing to migrate it to another web host. …
If you build a skill with the intelligence of a web service, you can change the web service five times …
Running a supplementary online store is a savvy way to generate interest in your business and offerings. However, if that …
WPP’s media agency GroupM recently updated its estimates for U.S. advertising expenditures and made an impressive discovery. For the first …
Our focal point is very much around understanding how we can generally help people. You can only do that if …
If you’re looking for ways to better connect with your customers, there are plenty of strategies that could work to …
2020 was the year that changed absolutely everything. From the mask on our face to sheltering in place, we did …
“Well, 2020 is here. And, so far, it doesn’t look much different than December 2019,” quipped a freelance writer as …
Among Us, the online social deduction game, was released in June 2018 by Innersloth. Upon its arrival, it received minimal …
The Rise of Filipino Virtual Assistants as Business Goes Remote Dave Davies, CEO of Beanstalk Internet Marketing, doesn’t usually hire …
Every year when YouTube releases its list of the most viewed ads on the platform, there are some consistent themes, …
Velocitize Talks: Nick Katsivelos of Microsoft Design on Inclusive Design, Smart Risk and Automation
When you start to look at who’s excluded, you find ways that you can make your products better and have …
Businesses face many challenges when it comes to creating personalized and unique customer experiences. However, acquiring data on users’ habits …
One of the draws of live sports is being surrounded by people all rooting for the same cause. High-fiving random …
In the field of search engine optimization (SEO), a few big truths stay consistent over time. SEO professionals can make …
Holiday ad campaigns tend to take a similar holly, jolly approach year after year, and often feature familiar sights like …
We developed an aversion to paying for something that we thought we could do ourselves, that we could figure out …
Scott Galloway, the self-made millionaire who predicted Amazon would buy Whole Foods, argues in his third book that Twitter should …
This has been a very unusual year (to put it mildly). So it’s no surprise that the holiday shopping season …
The way we communicate evolves. It always has. Yet the internet has brought an explosion of new communication channels, which …
One of the biggest brand differentiations you can drive is using technology and personalization, being relevant at the right stage …
Running a successful event can be challenging at the best of times, but Covid-19 has forced many in-person gatherings online. …
Things were looking up for marketing technology budgets mere months ago. As late as August 2020, CMOs across the nation …
It’s like an attention span. I would argue it’s probably half of that now because if you don’t get something …
You have an opportunity as a brand to define the kind of relationship that you want with your customer. The …
Businesses face many challenges on the road to being successful and profitable. Some of these include staying competitive and providing …
4ocean’s digital leads share the inside scoop on building a purpose-before-profit company. Between Thanksgiving and New Year’s Day, Americans will …
Customer loyalty has become more complicated this year. Consumer surveys show that 55% have switched from a former preferred brand …
I believe that digital marketing in general is confusing. So how do you know what works and what doesn’t? A …
This Thanksgiving is strange for many people across America, with Covid-19 affecting everything from travel plans to the size of …
Let’s talk turkey. This Thanksgiving, everything from Turkey Trots to NFL games to the Macy’s Thanksgiving Day Parade, are going …
People want to have an easy convenient experience the first time they start touching the [sports] club, even from the …
The Future of Shopping is Live was updated in May 2022. Covid-19 massively accelerated the direct brand economy. There is …
If you look at how we learn, how we search, how we discover, how we transact in our everyday life—it’s …
You have worked so hard to build the kind of brand that inspires loyalty in customers. But not everything is …
Moving your business into new cultural markets is never easy. If your target audience happens to have a different language …
In this time, sharing vision and context is critical. I find that marketers crave for and thrive with more context. …
This August, Instagram debuted Reels, “a new way to create and discover short, entertaining videos on Instagram.” The feature allows …
We organize around the story, around the client’s story, and it simplifies things for us. Jamey Boike is the Founder …
Perhaps the best way to boost customer engagement is to offer unique experiences. If your brand provides something that none …
Once you’ve captured that attention and people start to consider that a priority, they’re going to come further down the …
The 2020 U.S. presidential election was not only incredibly close, it was also incredibly expensive. It’s estimated that $6.6 billion …
Many companies have different channels that they are really good at. Over time they add more and more and more, …
The Merriam-Webster Twitter account has become known for updates that in some way comment on or address the news of …
On Election Day, Velocitize Explores the Role of Media and Advertising in a Democracy Is the media angelic? Far from …
When Jay-Z launched Tidal, his streaming service, he compared music to water, claiming incorrectly that water is free. “Music is …
Whether you’re a digital marketer by trade or just fascinated by the rapidly evolving industry, there are plenty of marketing …
When it comes to digital platforms in general, and social media in particular, brands are often focused on what they …
Clients are always looking for the same thing. They don’t want to learn how to actually program; they need a …
Brands are creating their own content these days. Can you blame them? Content marketing costs 62% less and generates about …
Visual content is king but, more importantly, quality visual content reigns supreme. Amy Balliett is CEO and Founder of Killer …
The demand for video content continues to increase, especially among Gen Z. According to a 2018 study, 85% of U.S. …
This is the second story in a two-part feature about Vote Early Day and Vote for Your LIfe voting initiatives. …
This article was updated on October 26, 2021. It’s been a volatile year for many brands, the Nike brand among …
If you’re going to do any of this digital marketing and spend money, [make sure] that you know where those …
Covid-19 has affected nearly every aspect of people’s lives, from how they work to what they purchase. For marketers who …
Surveys are valuable for understanding your target audience better, and can be a great way to create original research that …
As we’re progressing on the technology side, it’s about being able to create those more optimized experiences based on the …
Businesses today operate in an uncertain environment. Customer dynamics are increasingly more complex, and brands need to stay in tune …
One of the biggest challenges and opportunities is that there are more places a brand can interact with their audience …
Speaking From the Art: Graphic Designers, Photographers & Animators Share Their Favorite Podcast Art
There are now more than one million podcasts out in the world, with a combined 30 million episodes between them. And …
The stuff you love the most, that provides you the most value as a consumer, is probably driven by AI. …
Social media is now an integral component in digital marketing and a core part of any advertising strategy. However, with …
Five years ago, the satirical and controversial magazine Charlie Hebdo was practically an unknown entity outside of France. Today, the …
Every industry has been changed by the pandemic. And while in some cases that’s meant catastrophe, in others it’s more …
It’s a safe space to talk about where things are going or high level discussions about design and how to …
Cannabidiol—more commonly referred to as CBD—is the second most prevalent active ingredient of marijuana. CBD comes directly from the hemp …
Amy Williams, CEO of London-based ad-tech company Good-Loop, thought she’d have a U.S-based sales team by now. A January 2020 …
Whenever somebody figures out how to crack the content personalization nut, they’re going to make a lot of money and …
As work slows for thousands of marketing professionals across the country, many are finding new ways to reinvent themselves and …
Creating content that stands out and grabs readers’ attention can be daunting. There are several million websites in existence, and …
It’s great to have all this data. Big data is the most valuable commodity in the world now, but how …
You can lift the whole market in a much more efficient way if you target the influencers and give them …
The ways in which people listen to and access audio content has changed significantly over time, including revolutions sparked by …
No matter what it is that you’re specifically curious or interested in, there’s more of that available to you than …
A lot has changed in 2020, including the way we talk and write. This year, more than ever, style guide …
Velocitize explores ViacomCBS’s voter initiatives. Maggie Blackwell, a 24-year-old teacher in Fort Wayne, Ind., was studying in Mexico in 2016. …
When you scroll through your credit card statement, you notice a charge you don’t remember making. A little bit of …
People have to experience what personalization is all about. A lot of people that are wary of it probably haven’t …
You’ve got to remember that the largest credit card companies and retailers in the world get hacked. It happens. What …
LinkedIn can sometimes feel a bit set in its ways, especially compared with other social networks. While consumer-centric platforms such …
Podcasts. They love hosting podcasts—they love their advertisers even more. Such was their collective messaging during the Interactive Advertising Bureau’s …
This article was updated in July 2021. Maria Twena is the Global Head of Consumer X at 9thWonder, a multinational, …
Nearly nine out of 10 marketers use email marketing to distribute content. It’s an effective tool, as it provides you …
Velocitize Talks: Yasmin Grigaliunas of WBGS on the Purpose-Driven Business and the Circular Economy
If you can leave your ego at the door as a founder, you can actually grow your business exponentially. You …
Featured
A Very Modern Production
“A Very Modern Production” is the third story in a series about how the pandemic is changing advertising. The first …
You hear it all the time in marketing circles: don’t get caught up on vanity metrics. The metrics that actually …
This article was updated in April 2023. With the digital landscape evolving every day, marketers have more than just social …
In this Q&A, Chris Lawrence, Senior Program Manager for Grant for the Web and nonprofit executive, expands upon the program’s …
This interview was originally recorded at SXSW 2019 and has been updated accordingly. Research led me to discover what was …
Instagram has just introduced Checkout, an exciting new feature that could change the way brands sell across social media. Okay, …
Whether or not you’re leading a team of data scientists or hands-on with the data directly, you need to understand …
Doner Creatives Rock the Motor City…and Istanbul, too This is the second story in an ongoing series of how the …
An unexpected effect of the pandemic is that it has made advertising both more important and more interesting through its …
Optimizing your marketing strategy for the most impact will typically involve some kind of technology, whether it’s an email list …
Where you find joy in what you do is where you will have the most amount of impact. Richard Coope …
We find that really helping clients with customer-centric marketing helps them move away from products that are orientated around business …
The history of chatbots dates back all the way to 1966, when MIT professor Joseph Weizenbaum made ELIZA, which took …
In the Covid era, a little serendipity helps. This is the first article in an ongoing series of how the …
Finally, the world sighs, over something good. A giant panda cub was born at the Smithsonian’s National Zoo Friday night, …
Creating a digital marketing campaign can often feel like more art than science. With such a significant investment of time …
For generations, much of the population has tried to neatly divide the world into male and female. That binary method …
Yes, you read that right. As the “MyPillow guy” claims President Trump is “enthusiastic” about the use of the plant …
Cue the memes. Americans who get news mainly from social media sources are less engaged and less knowledgeable. They’re also …
AI opens its own set of ethical issues that needs to be addressed. It’s an incredible tool that allows marketers …
Back-to-school (BTS) shopping tends to be fairly predictable, with kids and parents typically having a good sense of what the …
It’s the next-generation communication technology which we focus on and we want to deliver to the UK business. Joe Leverson …
Your boss was sick of wading through an overflowing email inbox every day and had an epiphany. The answer is …
Shortly after the 2016 presidential election, PepsiCo was dragged into a national boycott over something no one ever said. Welcome to …
With almost 3 billion users worldwide and status as the fourth most visited site in the world, Facebook is undoubtedly …
As much of the world continues to practice social distancing, we’re finding ourselves on our phones and computers more regularly. …
You think about what an experience means in the digital marketplace; all together it’s not just a website or a …
Covid-19 has affected every industry. But few have needed to pivot more than the travel and hospitality industry. As the …
We live in a world now in where digital is the whole thing. When people talk about digital marketing, they’re …
The emergence of micro-influencers has had a unique effect on advertising. Traditionally, the number of followers and therefore, reach of …
What Shapes Generation Influence? From baby boomers to Gen X to Millennials to Gen Z (and don’t forget the up-and-coming …
Launching a new website is an amazing marketing opportunity. But if you fail to “shout it from the rooftops” when …
Content marketing is indisputably valuable as a means of informing potential customers of a business’s existence. A blog increases the …
As brands engage in a Facebook ad boycott, will their own websites and apps become new and improved “safe” places? …
This article about Russian Chicago tribute band Leonid & Friends was updated in December 2021. Russian musical director Leonid Vorobyev …
A lot of what I see [regarding] personalization is really focused on technology: what’s going to enable us to reach …
With new social media platforms popping up on every corner, businesses are pressured to keep up and reach out where …
This article was updated on October 26, 2021. In some ways, Covid-19 feels like old news now that we’ve been …
The social network’s defense of President Trump has cost them. Although Facebook CEO Mark Zuckerberg has acknowledged his company’s role …
Radio has been around for a very long time and has always been a powerful platform for marketers and engaging …
Being an influencer has plenty of perks. You can receive invitations to exclusive events, travel to new places, try products …
This world of data that we’re in today, you don’t have to be an enterprise Fortune 500 commercial organization to …
When hashtags were first introduced on Twitter, the intention was simply to use one per tweet to enable easier group …
I think it’s so important to understand the users and the demographics. Who is watching this? How do they prefer …
This article was updated in April 2022. Hamilton, Lin-Manuel Miranda’s groundbreaking Broadway production, missed its shot at the big screen, …
Domino’s was in a lawsuit about their lack of accessibility on their mobile app and website. I heard some people …
I try not to get too caught up in Gen Z versus Y versus Millennials versus Boomers. At the end …
2020 has been a whirlwind year for podcasting. Joe Rogan signed a massive, multi-year deal with Spotify worth a reported …
Over 80% of businesses around the world use email marketing as a primary tool for customer acquisition. However, in order …
Organizations like Amazon can have devices in your home that can understand whether you’re at risk of depression or Alzheimer’s …
This article was updated in April 2022. TikTok just introduced a new platform called TikTok For Business. You heard that …
I’ve seen a shift away from pure storytelling to more story living. Shakirah Hill Taylor is Vice President of Strategic …
Social media is undoubtedly one of the most important channels for marketing today, but it’s hard to find traction there. …
When you set out on a marketing campaign, you want to get the best return on your investment and maximize …
The Ad Council teams up with John Legend to spark anti-racist action. The non-profit Ad Council and pro bono creative …
It doesn’t take long for cybercriminals to exploit a global pandemic. Think malware and phishing, for example. Within days of …
Who could have guessed that a brand like CrossFit, the popular fitness regimen, would top the headlines earlier this month? …
Last Friday the country celebrated Juneteenth—a name derived from “June” and “nineteenth”—to honor the day in 1865 that slaves in …
Zoom is now a big part of our lives. For the many who made a sudden transition to remote work, …
The unpredictability of the coronavirus pandemic has had a ripple effect throughout the world. Personal health and travel have been …
While digital marketing has been on the rise for years, social distancing guidelines due to the spread of Covid-19 have …
For most consumers and businesses, the term ‘search engine’ has become synonymous with Google. While that focus is understandable—Google is …
At this week’s WP Engine Summit/2020, select cast members of our new make|SHIFT documentary shared their personal experiences with Mary Ellen …
Covid will force you to change. You have no choice. Change is really scary but what’s the alternative? You’re going …
In March, many businesses had to make a sudden shift to work from home, with little or no advance preparation. …
While social distancing regulations have been relaxed in some areas, most of us are still in stay at home mode. …
Moving your business online can be stressful and challenging—especially if the digital landscape is unfamiliar territory. This is the situation …
Carl Agers is the Executive Vice President of Strategy at Hero Digital, a leading independent customer experience company named one …
Kiddie pool that doesn’t look quite “on brand” for $1,749? Hand sanitizer with a questionable product name for $92? Price …
As of May 14, over 36 million people in the U.S. have filed for unemployment. And the number has consistently …
Nike has a proven track record of using its brand to take on all kinds of cultural issues, from LGBTQ …
A starry night over China, worthy of Van Gogh. Friendship, as tight as it was 20 years ago. Learning to …
Thanks to its ability to deeply engage audiences and clearly convey messaging, video can be an immensely powerful tool for …
This article was updated on November 19, 2021. The Covid-19 pandemic has changed the world as we know it. While …
In 2020, the General Data Protection Regulation (GDPR) marked its second year of enforcement as a standard set of requirements …
For experience designers, it’s really exciting to pass the visual sense and start to have a whole sensory array to …
With over 90 million small business pages, Facebook continues to be the most popular choice for brands looking to promote …
James Bavington is Director and Partner at StrategiQ, an award-winning integrated digital agency with offices in Suffolk and Warwickshire, which received the …
Tucked away in the Miami suburb of Davie is one of the largest flower shops in Florida. Field of Flowers—with …
Influencer marketing has been surging in popularity over the past half decade, growing by roughly 50% every year since 2016. …
One thing I really do like is getting back and connecting to the consumer and creating that personal story of …
Creative industries are uniting around mental health messaging as the pandemic takes its toll on America. The month of May …
The content management space continues to evolve. We’re starting to see this push towards microservices, headless content management, and that’s …
It’s not uncommon for businesses to experience a ‘feast and famine’ cycle throughout the year. However, if you take into …
This is the final installment of a three-part series. Read Part 1 and Part 2. In the first two parts of this …
The story of the 1997-98 Chicago Bulls is already an interesting one. The team had won five championships in seven …
Voice needs to show up in a really consistent way across every touchpoint. We think very expansively about voice—it’s a …
Even prior to the global shift to move almost everything online as required by a pandemic, digital marketing was booming. …
Human beings can think for themselves and give others ideas that they will respond to, regardless of what the data …
The pandemic has brought out fascinating new Covid-19 consumers and behaviors. Chances are you’ve surprised yourself in this area. Have …
If you listen early on and understand what the user needs, you have a clearer sense of the results you’re …
Any brand needs to be able to communicate effectively with its customers, whether it’s an audience of one or millions. …
The whole of humanity can be connected in almost real-time so what do we do with that? For the first …
As remote workers settle in at home, cybercriminals are also getting cozy. Know the security tips to stop them. If …
Engaging more with your audience and listening to what they want can actually allow you to either change your purpose …
According to research from Bizzabo, last year 41% of marketers considered live events their most important marketing channel. What a …
Really, what’s happening is this has become a very complicated interaction between the end user and the journey they are …
This is the second installment of a three-part series. Read Part 1 here. There may never have been so sudden, …
Freelancing is already a journey into choppy waters, nevermind during a pandemic. Unfortunately, those seas will now be populated by …
Social media marketing during the Covid-19 pandemic can feel especially challenging because many of the things that make the channel …
It’s more of a place you can come in, see product, buy it. But then how are you competing with …
Alicia Keys wrote a song a few months ago to acknowledge the heroes in her life—her mother, grandmother, friends. They …
Should AI have a role in your digital marketing stack? With a wide variety of promising AI-powered tools on the …
As brands become more agile, cutting costs and restructuring departments, the chief marketing officer (CMO) role has evolved. In some …
Did you know that the way you write can give away your age? That’s because language is evolving, and some …
Engagement’s just one small piece of a bigger puzzle and, to be honest, an agency can skew data—particularly social data—in …
This article was updated in February 2022. This is the first installment in a three-part series on digital transformation initiatives. …
You just got a great email offer from a brand you like—a big discount and free delivery. Score! To cash …
In response to nationwide stay-at-home orders, several online content providers have lowered their paywalls. Adjusting quickly to new consumer behaviors, …
More than 75% of the brands could disappear tomorrow and no one will notice and that’s very interesting. A brand …
As we all get more accustomed to working from home, board games provide a great mental break. But beyond offering …
Marketing is among the many areas being profoundly impacted by the pandemic and the impact of coronavirus on social media. …
This article was updated in January 2022. We’re all in lockdown now. Nobody knows how much longer prudence demands that …
Google Home and Alexa are going to be crushing how much website traffic you get and people are just going …
In this era of information and misinformation, consumers are constantly looking for news, resources and brands they can trust. In …
Steve Jobs once said: “Focus and simplicity…once you get there, you can move mountains.” Such is the spirit driving the …
It’s not uncommon to see digital marketing trends focused on how to appeal to Millenials. Often considered ‘elusive’ in terms …
Authenticity is a tough word. For the most part it means just be yourself. The problem is that now you …
This article was updated on October 26, 2021. You can’t keep up your same old marketing in the course of …
When it comes to complying with the Americans with Disabilities Act (ADA), navigating what is required in the online space …
Who would have thought that April Fools’ Day would be no laughing matter in 2020? But here we are. And …
While health technology has been a growing industry for some time, it is expected to more than double by 2024. …
I work from home, which is to say, I worked from home long before the COVID-19 quarantine upended our lives. …
One of the natural affinities we have to WordPress is it’s open and flexible; with those kind of benefits at …
In articles about generational differences, millennials and boomers tend to get all the attention. But that may be changing soon …
Featured
Woke in a Time of Virus
Fjord’s latest trends report says people are moving from a “me to we” perspective. Does that hold up in a …
Censorship reports amid the initial stages of the COVID-19 outbreak in China have been a stark reminder that freedom of …
This article was updated in March 2022. For those of us who are typically chained to a desk during the …
Covid-19, also known as the novel coronavirus virus 2019, was recently characterized as a pandemic by the World Health Organization. …
Watching videos online with the audio muted is a pretty well-established trend at this point. Interestingly enough, content popularity does …
I wrote code to understand how they feel and which kind of environment they operate and the challenges. I think …
For tips on marketing to stay-at-home fans due to the pandemic, click here. March Madness is one of the most …
Long gone are the days of those big campaigns, the big ad campaigns, and that’s all you do. Marcus Wesson …
To say smartphones are a popular way to access the internet would be an understatement in today’s mobile app market. …
This article was updated in February 2022. In the business world, we spend a lot of time thinking about competitors, …
When it comes to marketing products, especially online, creating an ‘illusion of choice’ can often bring about big rewards if …
Although it evolved in countless small ways, the core search engine experience stayed the same for many years: A user …
When we posted my take on user generated content, we noted that the value of UGC goes beyond guest blogs. …
Your customer’s the hero. And how do we tell a story that puts them at the center of the story? …
How often have you found yourself feeling trapped in a situation where someone’s talking at you? When you’re faced with …
Just when we started noticing the power of Generation Z—the group of teens and young adults coming up behind Millennials—here …
Why are we on this planet if not to lead with our values? I mean, life is way too short …
In the ad industry, it’s our job to follow social media trends—whether it’s Facebook’s new ad campaign for groups (such …
As a concept, ‘social entrepreneurship’ has been around for decades. This term is used to describe a profitable business undertaking …
This article was updated in March 2022. Social listening consists of three main steps: monitoring, analyzing, and taking action. All …
This article was updated in July 2021. In late 2020, Instagram rolled out Checkout to all eligible businesses to sell …
What we decided to do was focus on excellence in WordPress development, focus on excellence in the one platform that …
Can you hear that? It’s the sizzling, smacking sound of sensory videos overtaking the digital marketing world. If you don’t …
It’s safe to say that digital marketing has grown significantly in recent years. In fact, by 2025, the software market …
I think things need to be happening a lot faster. The attention span is so short, whether it’s advertisements going …
This article was updated in July 2021. It’s Y2K. AOL Instant Messenger is all the rage, introducing many of us …
Personalization can be awesome for people. I go to a website, I’m already logged in, it knows what I like, …
It can be tricky to generate and increase your leads for your business without feeling as if you’re being too …
With more than 800,000 podcasts spanning 54 million episodes hosted on numerous platforms, podcasting has established itself as a viable …
You almost have to split the market in half. You’ve got your smaller businesses or daily users or bloggers who …
The first season of The Mandalorian has drawn to a close, and more than a few Disney+ subscribers are taking a look …
If marketers had a drinking game, the term “data-driven” would definitely be on the list. For the last few years, …
Press releases have been around since the early 1900s, making them one of the oldest forms of promotion. Originally, they …
It’s just human-centered design. It’s designing something that meets the needs of the user in a way that I feel …
Despite one of the most boring Super Bowl games in recent memory (and perhaps ever), 2019 still brought in 98.2 …
If you’re tracking your site performance through an analytics tool, ‘bounce’ rates are likely a part of your vocabulary. Overall, …
I think if the hotel direct channel, the hotel website, continues to just be a brochure then customers will take …
As 2019 drew to a close, YouTube released a fascinating list that got a bit overlooked amidst all the other …
“The reality is more and more people expect things to be mobile. I think as an industry we need to …
As consumer concern around privacy issues, sustainability, and worker rights grows, trust becomes more important to business success every day. …
Don’t look back, look forward, and if that means carrying on with what you’re doing, great, but if it means …
Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and …
When it comes to marketing, content is king. Consequently, you’ll need a system that can bring tools for marketing, content …
Much of marketing depends on passive consumption. You hope the people who read your blog post or watch your video …
This article was updated in July 2021. Music has a unique way of bringing people together. Whether you’re a 50-year-old …
As technology gets more complicated in which direction to actually take, it’s sometimes quite difficult. It goes back to testing …
Ready for some super Millennial-y Millennial data? IDC predicts that by 2022, market demand for tailored digital marketing experiences will …
Much of the rapid speed of innovation in technology and software applications can be attributed to open-source programming. In fact, …
Data comes out of everything that we do so every channel’s got a huge amount of data, every piece of …
“There’s a complete disconnect between the banking system and the way in which expenses and company spending really operates.” Darren …
This article was updated in May 2022. If it is true we are judged by the company we keep, and …
This article was updated in April 2023. Artificial intelligence (AI) started as a concept decades ago. In the early days, …
Twitter moves fast. It’s the nature of the platform. Open it up three minutes from now and you’ll see an …
When I worked in wireless telecommunications, my old boss Vic Brumley used to tell me in his gruff Navy sailor …
To drive strategic decisions you need to engage that persona and understand how they work, and what’s important for CMOs …
This article was updated on November 12, 2021. Marketers have a complicated relationship with Facebook. Many still haven’t gotten past …
Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and …
It’s been over a year since Nike stopped selling its products on Amazon. And, partially due to Covid-19, direct e-commerce …
Is there any finer feeling than getting lost in a movie? Whether you’re at the theater or relaxing at home, …
This article was updated in September 2021. It’s hard to overstate how important YouTube has become to consumers. It is …
Five questions with Davis Jones, Managing Director of Media Services at The Many, an award-winning creative advertising agency based in …
Since it launched in 2003, LinkedIn has done an excellent job establishing itself as the social network for business. A …
This article was updated in March 2023. There’s no doubt that Elon Musk, the enigmatic space entrepreneur and Tesla Motors …
This post was updated in November 2020. Think about how you spend your day online. It’s not all checking email …
As human beings we are naturally curious people who are typically keen to engage with the world around us and …
Feeling like you belong satisfies one of the most fundamental of human needs. You probably remember Maslow’s Hierarchy of Needs …
If you care about the watch you wear or the shoes you wear or the car you drive, there will …
Should you be blogging? What about video? Aren’t you supposed to have a YouTube channel these days? What about LinkedIn? …
Influencer marketing isn’t dead but it has evolved, especially for a Gen Z audience. Brands must embrace the new and …
Velocitize Talks: Camilla Cooke of Xinja on the Power of Digital Banking and Purpose-Driven Branding
Camilla Cooke is the Co-Founder and CMO of Xinja, an independent and 100% digital bank designed entirely for mobile. Cooke’s …
This article was updated in March 2022. Chew on this: The #chickenwars between Popeyes and Chick-fil-A haven’t fully played out, …
As an agency, in order to remain relevant you have to constantly make an effort to dedicate some time and …
Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and …
A major facet of any business is communication. Don’t faint. It’s true. But how well are you incorporating new language …
Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and …
This post on industry events was updated December 3, 2021. If you’re a marketer who’s worked in the tech industry …
Marketers are always talking about the next big thing, which can make it hard to discern genuine changes in the …
Welcome to Velocitize Talks Encore, a new series where we catch up with some of our favorite industry leaders and …
A staggering array of data collection tools currently exist online. From Artificial Intelligence (AI) to machine learning, biometric scanning, and …
You feel like you just got finished worrying about GDPR (General Data Protection Regulation) compliance, and now everyone’s talking about …
This article was updated in April 2023. Jot this down: Transcription services aren’t just beneficial for those of us who …
We’ve come a long way in celebrities marketing products. Remember when athletes or movie stars would slap their name on …
This article was updated in September 2021. In mid-2020, the Center for Generational Kinetics and WP Engine released a comprehensive new study, Generation Influence: …
This article was updated in May 2023. When asked about influencer marketing, some may think of celebrity endorsements. Still others …
This article was updated in October 2021. Each year as the end of October approaches, brands tend to overwhelm consumers …
Latane Conant is the CMO of 6sense, a leading AI-powered account-based marketing platform. Creating winning go-to-market strategies, effectively driving change …
These days, there exists a glut of monetization options for digital marketers. Consequently, navigating the fast and furious world of …
“It’s not about buying attention from our audience. It’s about earning it.” Myles Cameron is Head of Creative Technology at …
Creative stagnation can be a problem in many professions, but is especially devastating to digital marketers. The need to keep …
If you work for a typical brand, chances are good that you’re allocating marketing dollars and people resources to growing …
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Velocitize Talks: Lizzie Shupak of Curve on the Power of Human Ingenuity and Creative Leadership
“If every single day people are trying new things, sharing what they’ve learned, creating new connections, and joining dots differently—that’s …
According to the Pew Research Center, most Americans own a cell phone. What does that mean for digital marketers? Plenty. …
Global Positioning System (GPS) technology has been a marketing staple for some time now. Consequently, you might be wondering if …
Nicolas Roope is the co-founder and Creative Director at Plumen, a boutique sustainable lighting company, famed for creating “The World’s …
This post was updated in July 2022. Earlier this year, I began carefully monitoring screen time on my iPhone, including …
It’s all too easy to fall into the habit of posting a blog, sharing it once or twice on social …
Biarri is an Australian owned and operated company that uses commercial mathematics to build custom software solutions that empower businesses …
This article was updated in April 2023. High-tech marketing trends can be a little intimidating at times. If you’re watching …
“You know, you should really write the way you talk.” Sure, OK. But what does that mean? Is it professional …
Issues Management in the Age of Social Media Reading the media and security community’s reaction to Apple’s Project Zero response …
This article was updated on September 30, 2021. Why Biometric Testing is a Digital Marketing Game Changer We all know …
This article on online video metrics was updated in September 2021. Are your videos successful? This seemingly simple question often …
Though digital historians don’t always agree on who invented email in the 1970s, marketers generally agree that email is far …
A growing number of marketers today see data as a product. Companies that use it effectively maintain a sustainable advantage …
This interview was conducted in August of 2019, when Kristin Busk was Director of Social Innovation at The Many. There’s …
Twenty-five years after the first banner ad, technology reigns supreme and brands are more than just logos. In just over …
The current pace of business innovation is fairly astonishing, to say the least. As a result, it might seem impossible …
Marketing to Gen Z: 4 Things to Think About A quick Google search of the word ‘millennials’ currently nets 140 …
Podcasting is one of the strongest ways to build your brand. While marketing and promoting your show is important, the …
Have you ever wondered if there’s any way to harness Snapchat’s functionality to market your business to a younger demographic? …
“5G’s going to be a game changer. I’m not going to have to be at home anymore to be connected. …
We are firmly in the age of digital video. According to data from Cisco, video already accounts for more than …
“So many people now are focused on how they connect with their consumers, with their audience and with their communities …
How the first digital ads 25 years ago changed the world (and what to do about it). In October 1994 …
The essential characteristic that lets any company survive for 100 plus years is adaptability. Alex Morrison is President of Grey …
This interview was updated on August 12, 2021. I think the big thing comes down to authenticity. I think any …
“Alexa! What’s the weather today and how can I best utilize your technology to implement a successful branding strategy without …
iQuanti is a data-driven performance marketing firm that differentiates itself by using cutting edge analytics, a robust proprietary tool set, …
Understanding your target audience these days can be a bit of a challenge. They move from device to device, and …